BeyondGo
Dynamic global payment platform.
What i did
User Research
Wireframing
User Interface Design
User Experience Design
highlights
Revolutionising Cross-Border Payments
Diverse and Innovative Fintech
Financial Platform (Mobile and Web)
Overview
In the dynamic landscape of global finance, BeyondGo's mission to redefine financial accessibility and inclusion stood out. Collaborating as the UI/UX designer for BeyondGo, I conducted comprehensive user surveys and interviews to gather insights and understand user needs in the initial stages. This informed the creation of detailed product requirements. I then mapped out user flows and crafted wireframes to visualise the user journey. Finally, I conducted rigorous user testing using high-fidelity prototypes to ensure a seamless and intuitive user experience. This experience allowed me to contribute to BeyondGo's vision of making financial solutions accessible to all.
User Research & Ideation
I researched common pain points with digital remittance and e-wallet services. My research on business goals, KPIs, and features list, as well as the pain points and needs of customers led to the formulation of 5 user personas. My goal was to understand what people want from a digital payment platform; how they will use it to solve their problems. These are key scenarios that must be delivered with maximum speed and simplicity.
Through extensive user research, including surveys, interviews, and competitor analysis, I gained valuable insights into user preferences and expectations. This informed the creation of tailored user flows for diverse activities such as sending and receiving money, paying bills, and other key interactions. The user-centric approach ensured that each step in these flows was intuitively designed, enhancing the overall user experience and aligning with user needs and behaviours.
Wireframes & Design System
Building on the insights gathered through extensive research and user flows, I translated concepts into tangible design ideas by sketching out preliminary designs for the app. These sketches served as a visual foundation, guiding the creation of detailed wireframes in Figma. This iterative process allowed for a seamless transition from conceptualisation to a structured and user-focused digital blueprint, ensuring that the final designs were not only visually appealing but also aligned perfectly with the app's functionality and user journey.
I guided the development of comprehensive branding guidelines. This strategic foundation paved the way for the creation of UI design guidelines, encompassing key elements such as typography, colour schemes, and imagery. Our primary colours are Vivid Blue, Bright Blue, and Light Blue. The palette is associated with innovation and communication. It also establishes a strong sense of trust and professionalism.
High-Fidelity Prototypes
As part of the collaborative design process I created a high-fidelity prototype using variables in Figma. This served as a dynamic and interactive visual representation of the app's design. This prototype played a central role in fostering collaboration among project stakeholders, engaging business executives, and providing a tangible reference point for developers.
Conducting user testing with the high-fidelity prototypes allowed us to gather invaluable feedback. Through iterative refinement, we addressed user preferences and pain points, making strategic enhancements to elevate the overall user experience. This collaborative and user-focused methodology not only aligned with the expectations of key stakeholders but also ensured that the final product was not only visually compelling but also seamlessly intuitive for end-users, resulting in a successful and user-centric app interface.
User Testing & Lessons Learned
Throughout the project, key insights have shaped our design strategy. User feedback highlighted the importance of intuitive features, guiding ongoing improvements. Additionally, a robust knowledge resource proved essential in addressing user concerns. These lessons underscore the dynamic nature of user preferences, informing our commitment to continual refinement for an enhanced user experience.
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